What This Privacy Policy Covers

This policy covers how SDS treats personal information that they collect on this and other web sites, including information related to your past use of the site such as previous order details.

Personal information is personally identifiable information about you such as your name, address, email address, phone number and so on, that is not normally publicly available. This policy does not apply to companies that SDS does not control, or to any third parties that SDS does not employ or manage. In particular, this site may have links to external sites that SDS does not own or control and you should look at each site's own privacy policy to see how your personal information is managed.

Information Collection and Use

SDS collects personal information when you register with us and when you use our site.
When you register, we ask for information such as your name, email address, birth date, gender and postal code. Once you register with us and sign in to our services, you are not anonymous to us.  We collect information about your transactions with us and automatically receive and record information on our server logs from your browser, including your IP address, SDS cookie information, and the page you request. You can see more about the cookies we use below.

We use information for the following general purposes: to fulfil your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for our Management Team and or our Web Team.

Information Sharing and Disclosure

SDS does not rent, sell, or share personal information about you with other people or companies except to provide products or services you've requested from our site(s) when we have your permission, or under the following circumstances:

If SDS is acquired by, or merged with, another company, we will notify you before information about you is transferred and becomes subject to a different privacy policy.

The use of Cookies

When we provide our services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:
Enabling a service to recognize your device so you don’t have to give the same information several times during one task, such as adding products to the cart and then loading another page, without cookies, the cart would not store the products you have chosen.

Recognizing that you may already have given a username and password so you don’t need to do it for every web page requested

Measuring how many people are using services such as Google analytics, so they can be made easier to use and there’s enough bandwidth capacity to ensure they are fast

There are two types of cookie you may encounter when using www.sdswatersports.co.uk or www.scubadivingsuperstore.co.uk

First party cookies:

These are our own E-commerce system cookies, controlled by us and used to provide information about the usage of our site, the cookies we use are shown below.

ekm_USERNAME – Temporary cookie generated to test if cookies are enabled on the visitor’s browser.
ekm_pp_USERNAME – Stores a unique reference to visitors cart contents. Stores authentication details for customer logged in section.
ekm_tmp_ORDERNUMBER – Stores a reference to the visitors order number after an order has been generated.

None of our cookies store personal information, we only use cookies to improve your experience when visiting our website and to keep a record of sales figures.

Third party cookies:

These are cookies found in other companies’ internet tools which we are using to enhance our site, they are show below.

_utma, _utmb, _utmc, _utmz: Google Analytics web monitoring service collects visitor counts, location and behavior while visiting our website.

Addthis sometimes use a cookie to track a page when it is shared using there Addthis bookmarking widgets, you can see their privacy policy at http://www.addthis.com/privacy

Your Ability to Edit and Delete Your Account Information and Preferences

You can edit your SDS account Information, including your address and contact details at any time. You cannot directly change the name, address, contact details and other details of existing orders, but can contact us to change order details if you need to.

We reserve the right to send you certain communications relating to the SDS Store such as relevant service announcements and administrative messages that are considered part of your SDS account, without offering you the opportunity to opt-out of receiving them. You can remove your SDS account which will stop you being sent these messages. Please note that if you place an order with the site, we will keep a permanent record of your details as entered at the time of the order.

Confidentiality and Security

We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.  We have physical, electronic, and procedural safeguards to protect personal information about you. We also comply fully with the UK Data Protection Act.

Changes to this Privacy Policy

SDS may update this policy at any time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your SDS account or by placing a prominent notice on our site. If SDS chooses to send an email, you will be sent the email even if you are unsubscribed from receiving general emails from us.

Questions and Suggestions

If you have questions or suggestions on how SDS may improve, please contact the following member of staff: Arthur - info@scubadivingsuperstore.co.uk